Examlex
Sales promotion involves some type of inducement that provides an extra incentive to buy.
Cognitive Maps
Cognitive maps that allow people to navigate and comprehend their surrounding space.
Classical Conditioning
A training routine where two stimuli are continuously associated; the reaction, at outset evoked by the second stimulus, ultimately becomes evoked by the first stimulus solely.
Immediate Reinforcers
Rewards or consequences that immediately follow a behavior, significantly affecting the likelihood of the behavior occurring again.
Controlled Events
Situations or occurrences that are directly managed or governed by someone or something to ensure a desired outcome.
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