Which of the Following Statements Describes How Brand Equity Is

question 92

Multiple Choice

Which of the following statements describes how brand equity is affected by the increased use of sales promotion?

• A)Critics argue that sales promotions generally result in higher brand equity.
• B)Sales promotions do not contribute to the erosion of brand equity.
• C)Marketing experts argue that higher spending on sales promotion is at the expense of media advertising, which leads to a decline in brand equity.
• D)There is strong agreement among marketing professionals that any type of sales promotion activity detracts from brand equity.
• E)Marketing experts generally agree that advertising plays an important role in building and maintaining a brand's image and position, which are core components of its equity.

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Definitions:

Hamilton's Financial Programs

A series of measures proposed by Alexander Hamilton, the first U.S. Secretary of the Treasury, aimed at stabilizing the American economy after the Revolutionary War, including the establishment of a national bank.

Amendment

An Amendment is a formal change or addition proposed or made to a legal document, particularly constitutions, statutes, and contracts, to improve, clarify, or update its content.

Washington

The capital city of the United States, named after George Washington, and serving as the seat of the federal government.

Office

A room or set of rooms used for work, especially clerical or professional work, often within a larger organization or business structure.