The Oldest, Most Widely Used, and Most Effective Sales Promotion

question 13

Multiple Choice

The oldest, most widely used, and most effective sales promotion tool is:

• A)cents-off coupons.
• B)sampling.
• C)rebates.
• D)event sponsorship.
• E)bonus packs.

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Definitions:

Recall

The mental process of retrieving information from the past, without the aid of external cues.

Atkinson-Shiffrin Model

A theory of human memory that proposes memory is processed through three systems: sensory memory, short-term memory, and long-term memory.

Memory

The mental capacity to store, retain, and recall information and experiences from the past.

Working Memory System

A mental system that has a restricted ability and is in charge of briefly maintaining information ready for processing.