What Advantage Does Distribution of Coupons Through Direct Mail Have

question 5

Multiple Choice

What advantage does distribution of coupons through direct mail have over other forms of coupon delivery?

• A)Precise reach
• B)Lower cost
• C)Lower redemption rate
• D)Lower economies of scale
• E)Cooperative advertising opportunities

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Definitions:

Basalt

A dark, fine-grained volcanic rock formed from the rapid cooling of basaltic lava exposed at or very near the surface of a planet or moon.

Island Arc

A series of volcanic islands shaped in a curve situated along the junction of tectonic plates, usually created over a plate being forced downward.

Hawaiian Islands

An archipelago located in the Pacific Ocean, formed by volcanic activity from a hot spot beneath the Earth’s crust.

Aleutian Islands

a chain of islands located in the Northern Pacific Ocean, forming part of the Alaska state boundary.