While Some Marketers Believe That the Internet Will Eventually Replace

question 19

Multiple Choice

While some marketers believe that the Internet will eventually replace traditional forms of advertising, others disagree. Which of the following weaknesses of the Internet would support the marketers who disagree?

• A)Lack of reliability of research numbers generated
• B)Inability to provide in-depth information
• C)Inability to offer sight and sound
• D)Lack of sales potential in the business-to-business segment
• E)Lack of creative flexibility in creating tailored advertising messages

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Definitions:

Freud

Sigmund Freud, an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

REM Sleep

Rapid Eye Movement sleep, a stage of sleep characterized by rapid movement of the eyes, low muscle tone, vivid dreams, and increased brain activity.

Narcolepsy

A sleep disorder marked by excessive daytime sleepiness, often accompanied by sudden muscle weakness or sleep attacks.

REM Rebound

The tendency for REM sleep to increase following REM sleep deprivation (created by repeated awakenings during REM sleep).