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Swish Turbo Inc., an automaker, conducted a sweepstakes in which people could enter to win the car that Adam Gosling, a popular golfer, uses during tournaments. To enter the sweepstakes, consumers had to visit Swish Turbo's website. Which of the following promotional mix elements did the automaker use on the Internet?
Multiperson Comparisons
Compare one person’s performance with that of others.
Forced Distribution
A performance management system where employees are ranked in groups and a predetermined percentage must fall into each category, often leading to forced rankings.
Paired Comparisons
A statistical technique used to assess preferences or the relative importance of different options by comparing them in pairs.
Performance Appraisal
Performance appraisal is a systematic evaluation of an employee's job performance and productivity in relation to established criteria and organizational objectives.
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