Which of the Following Statements Is True About the Growth

question 75

Multiple Choice

Which of the following statements is true about the growth of direct marketing?

• A)Direct marketing is being used as a promotional media tool only after the invention of the Internet.
• B)Typically, most purchases being made with the use of credit cards are as a result of direct marketing.
• C)The fast-paced and changing values and lifestyles of consumers are decreasing the effectiveness of direct marketing in urban areas.
• D)The rapid decrease in dual-income families has led to growth in direct marketing.
• E)The Internet has made it easier for consumers to shop and for marketers to be successful in reaching the desired target markets.

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Definitions:

Operating Efficiency

A measure of a company's ability to minimize costs and maximize output during its operations.

Productive Capacity

The maximum output a company can produce using its existing resources in a given period, without sacrificing quality.

Units-of-Activity Method

A depreciation method that allocates the cost of an asset over its useful life based on units of production or usage rather than time.

Depreciation Expense

The allocation of the cost of a tangible asset over its useful life, representing how much of the asset's value has been used up during the period.