To Encourage Customers to Open a Mail Offering Them a Subscription

question 38

Multiple Choice

To encourage customers to open a mail offering them a subscription to Home Companion, a home furnishings magazine, the front of the envelope suggested that there was a gift inside. The envelope contained an attractively laminated bookmark. This is an example of combining direct marketing with:

• A)personal selling.
• B)support media.
• C)place-based media.
• D)product placement.
• E)advertising.

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Definitions:

Burden Of Proof

The obligation to present evidence to support one's claim or defense in a legal proceeding.

Embezzlement

The act of withholding assets for the purpose of conversion of such assets, by one or more individuals to whom the assets were entrusted.

Income Tax Deductions

Expenses that can be subtracted from gross income to determine taxable income, thereby reducing the overall tax liability.

Forgery

The illegal act of creating, altering, or imitating objects, documents, or signatures with the intention to deceive.