Which of the Following Statements Is True of Measurement in Promotional

question 92

Multiple Choice

Which of the following statements is true of measurement in promotional products marketing?

• A)Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
• B)Response to direct-mail advertising that includes promotional products marketing is typically used as a measure of all support media.
• C)Q-score is used as a measurement tool for promotional products marketing.
• D)Companies that use promotional products marketing are not interested in sales; they only want to create goodwill.
• E)There is no established ongoing audience measurement system for promotional products marketing.

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Definitions:

Break-even Point

The level of production or sales at which total costs equal total revenue, resulting in no net loss or gain.

Contribution Margin

This represents the amount of revenue left over after deducting variable costs, which can be used to cover fixed costs and contribute to profits.

Variable Costs

Costs that change in proportion to the level of activity of a business, such as material and labor costs.

Break-even Point

The point at which total revenues equal total costs, resulting in neither profit nor loss, indicating the minimum sales volume necessary to cover all costs.