The Most Common Direct Marketing Objective That Is Typically Expected

question 23

Multiple Choice

The most common direct marketing objective that is typically expected by companies is to:

• A)seek a behavioral response.
• B)reduce source derogations.
• C)generate goodwill.
• D)reduce post purchase dissonance.
• E)sell a product at a higher pricE.A direct marketer usually seeks a direct response.The objectives of direct marketing are normally behaviors-for example, test drives, votes, contributions, and/or sales.

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Definitions:

Relationships

The way in which two or more concepts, objects, or people are connected, or the state of being connected.

Singular Proposition

A statement that refers to a specific instance or member within a category rather than the category as a whole.

Singular Term

A term that refers to a single specific object or individual in a logical or philosophical argument.

Singular Propositions

Statements that refer to a specific object, individual, or event.