Which of the Following Statements About the Geographic Selectivity Offered

question 119

Multiple Choice

Which of the following statements about the geographic selectivity offered by newspapers is true?

• A)Newspapers offer less geographic selectivity than most other media.
• B)Newspapers in large cities provide very little geographic selectivity to advertisers.
• C)Newspapers provide little geographic selectivity to local advertisers because of their inability to adapt ad campaigns to local market conditions.
• D)Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers.
• E)Newspapers offer advertisers more geographic selectivity than direct mail.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.