Which of the Following Statements Is True of the Use

question 56

Multiple Choice

Which of the following statements is true of the use of catalogs in the direct-marketing industry?

• A)One of the disadvantages of catalogs is that they can be used only in the form of traditional hard copies; they cannot be used in conjunction with the Internet.
• B)The number of catalogs mailed and the number of traditional catalog shoppers has increased in the recent years.
• C)The emotional appeal of a traditional catalog exceeds that of online catalogs, and ultimately is one of the best ways to drive consumers online.
• D)Catalogs are ineffective due to their limited segmentation characteristics.
• E)Catalogs are designed for stimulating an immediate purchase behavior in customers; however, they are ineffective in attracting publicity.

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Definitions:

Serotonin

A neurotransmitter important for mood regulation, digestion, sleep, and other bodily functions.

Dopamine Antagonists

Substances that block dopamine receptors, often used in the treatment of psychiatric disorders such as schizophrenia.

Phenothiazines

A class of antipsychotic drugs used to treat mental disorders such as schizophrenia by blocking dopamine receptors in the brain.