Which of the Following Is True of Direct Mail

question 68

Multiple Choice

Which of the following is true of direct mail?

• A)Direct mail marketing has waned due to excessive use of the Internet.
• B)Traditional direct-mail business has experienced higher response rates from many consumers with the advent of the Internet.
• C)It is synonymous with personal selling.
• D)Keys to the success of direct mail are the mailing list.
• E)It depends extensively on the U.S.Postal ServicE.Keys to the success of direct mail are the mailing list, which constitutes a database from which names are generated, and the ability to segment markets and, of course an offer.

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Definitions:

Total Income

The sum of all earnings received by an individual or entity, including wages, salaries, benefits, and income from investments.

Public Assistance

Government programs designed to provide financial aid or services to individuals or families in need, often based on income criteria.

Food Stamps

Government-issued vouchers that can be used to purchase groceries at retail stores, intended to help low-income families afford food.

Poor

Lacking sufficient money to live at a standard considered comfortable or normal in a society.