Support Media Can Be Broadly Categorized Into

question 36

Multiple Choice

Support media can be broadly categorized into:

• A)outdoor media and transit media.
• B)nontraditional media and below-the-line support media.
• C)outdoor media and in-store media.
• D)traditional support media and nontraditional support media.
• E)aerial media and ambient media.

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Definitions:

Petty Cash

A small amount of cash on hand used for minor, incidental expenses of a business to avoid writing checks.

Cash Over and Short

An accounting line item that indicates the discrepancies between the amount of cash in the register and the amount of cash according to the accounting records.

Journal Entry

A record of financial transactions in the accounting system, showing accounts affected, amounts, and whether those accounts are debited or credited.

Petty Cash Account

A modest sum of money maintained readily available for covering various minor outlays instantly.