Advertisers Have Little Control Over the Placement of Their Commercials

question 68

Multiple Choice

Advertisers have little control over the placement of their commercials within a program when they advertise using a(n) _____ arrangement.

• A)sponsorship
• B)participation
• C)daypart
• D)exclusivity
• E)run-of-station

---

Definitions:

Gasoline Demanded

The quantity of gasoline consumers are willing and able to purchase at a given price within a specified period.

Buick Owner

An individual or entity that possesses a vehicle manufactured by the Buick division of General Motors.

Dodge Owner

An individual who owns a vehicle manufactured by Dodge, an American brand of automobiles and a division of Stellantis.

Market Demand Curve

A graphical representation that shows the quantity of a good that all consumers are willing to purchase at various prices.