Which of the Following Statements About Newspapers as an Advertising

question 83

Multiple Choice

Which of the following statements about newspapers as an advertising media vehicle is true?

• A)Newspapers are the primary advertising medium in terms of ad revenue but not in terms of number of advertisers.
• B)Newspapers are primarily a local advertising medium for retail businesses but are also used by large national advertisers.
• C)A primary feature of newspapers is that they can survive without any advertising revenue.
• D)Consumers view newspapers as their primary source of entertainment.
• E)The popularity of newspapers as an important media vehicle to advertisers has drastically declined because of the competition from the broadcast media.

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Definitions:

Positive Reference Group

A group to which an individual aspires or looks up to, which positively influences their behavior and attitudes.

Conforming Norm

A rule or standard of behavior that individuals in a society are expected to follow in order to fit in or be accepted by the group.

Expressed Attitudes

Opinions or stances that individuals openly communicate to others through verbal or non-verbal means.

Voluntary Adherence

The act of willingly following or committing to a policy, rule, or guideline.