Examlex
Magazines are the most selective of all media except direct mail.
Network Effects
The phenomenon where the value or utility of a product or service increases as more people use it, often seen in social media platforms and online marketplaces.
Reputation Economies
Systems where the value is assigned based on the reputation of users, often found in online platforms where contributions are judged by community feedback.
Digital Natives
Individuals who have grown up with access to digital technology from an early age, making them inherently comfortable with using and adapting to new digital environments.
Horizontal Revolution
This term refers to the broad and rapid spread of information horizontally (peer-to-peer) rather than vertically (top-down) through traditional hierarchical structures, emphasizing the role of social media and networks in disseminating information.
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Q101: Newspapers are the second largest of all
Q116: The Nielsen Station Index (NSI) refers to