A(n) _____ Test Is a Service Offered by Magazines Where

question 49

Multiple Choice

A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. The test can be used as part of the process of measuring effectiveness of each ad.

• A)split-run
• B)overrun
• C)gatefold
• D)bleed page
• E)day-after-recall

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Definitions:

Chi-square

A statistical test used to examine the differences between categorical variables in a contingency table.

Degrees of Freedom

The number of independent values or quantities which can be assigned to a statistical distribution.

One-sample

Involves statistical inference methods that compare the mean of a single sample to a known value or theoretical expectation.

Degrees of Freedom

The number of independent pieces of information in a statistical calculation, often equal to the sample size minus the number of parameters estimated.