CL Inc Runs a Series of Product Ads in a Popular

question 26

Multiple Choice

CL Inc. runs a series of product ads in a popular magazine. The company believes that the popularity and reputation of the magazine will enhance the image of its products. Which of the following distinct positive features of magazines is the company trying to utilize in this scenario?

• A)Geographic selectivity
• B)Creative flexibility
• C)Prestige
• D)Permanence
• E)Costs

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Definitions:

Situational Factor

An external influence that affects an individual's behavior or decision-making process in a given context.

Noisy Environment

A setting or situation characterized by high levels of background sound that can interfere with communication or concentration.

Personality Trait

A characteristic, stable in an individual's personality that dictates how they consistently behave, perceive, and emotionally respond.

Non-Common Effects

Effects of behaviour that are relatively exclusive to that behaviour rather than other behaviours.