Which of the Following Is Considered a Primary Benefit Derived

question 86

Multiple Choice

Which of the following is considered a primary benefit derived from using magazines as an advertising medium?

• A)Higher reproduction quality
• B)Greater reach
• C)Lower costs
• D)Selective binding
• E)Creative inflexibility

---

Definitions:

Programmed Decisions

Decisions that are made using a rule, procedure, or quantitative method that have been developed for recurring problems or situations.

Lack-Of-Participation Error

Lack-of-participation error occurs when important people are excluded from the decision-making process.

Rational Decision Model

A systematic, step-by-step approach to making decisions based on logical, objective analysis of data and alternatives.

Creativity

The ability to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining ourselves and others.