Which of the Following Best Defines Fluency

question 34

Multiple Choice

Which of the following best defines fluency?

• A)The ability to detect problems associated with the creative strategies.
• B)The extent to which an ad contains elements that are novel and different.
• C)The ability to generate a large number of ideas around a creative idea.
• D)The degree to which various elements of the ad are valuable to the customer.
• E)The ability to select the appropriate target market for a particular product or servicE.Fluency refers to the ability to generate a large number of ideas around a creative idea.In some cases the focus of the creative strategy may be to achieve fluency.

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Definitions:

Social Commitment

A personal investment or obligation towards a group, cause, or social relationship.

Norm Of Reciprocity

A social principle that suggests individuals should return favors and treat others as they have been treated, facilitating cooperation and social exchange.

Self-Perception Theory

The theory suggesting that individuals develop their attitudes and opinions by observing their own behavior and concluding what attitudes must have caused them.

Dissonance

A state of conflict or inconsistency between a person's beliefs, attitudes, or actions.