The Use of a Third Page That Folds Out to Create

question 40

Multiple Choice

The use of a third page that folds out to create an extra-large advertising spread in a magazine is called a(n) :

• A)bleed page.
• B)printacular.
• C)gatefold.
• D)stock card fold.
• E)overrun fold.

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Definitions:

Normal Good

A good for which demand increases as the income of individuals or the economy grows, and decreases when income falls.

Income Responsiveness

The degree to which demand for a product or service changes in response to changes in consumer income.

Income Elasticity of Demand

A metric that gauges the sensitivity of demand for a product to shifts in the income of consumers.

Weekly Income

The total amount of earnings received by an individual or entity over the span of a week.