Which of the Following Statements Best Explains a Difference Between

question 79

Multiple Choice

Which of the following statements best explains a difference between target ratings points (TRPs) and gross rating points (GRPs) ?

• A)TRPs calculations use average frequency figures, whereas GRPs calculations do not.
• B)TRPs calculations do not include waste coverage, whereas GRPs calculations do.
• C)TRPs calculations use a duplicated reach estimate, whereas GRPs calculations do not.
• D)TRPs are used when selecting broadcast media, and GRPs are used for selecting print media.
• E)TRPs are used to indicate the total market coverage ratio, whereas GRPs are used to indicate primary market coverage ratio.

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Definitions:

Equity

Equity represents the value that would be returned to a company's shareholders if all of the assets were liquidated and all the company's debts were paid off.

Sale Of Products

The revenue generated from the selling of goods produced by a company.

Accounting Equation

A fundamental principle in accounting that states assets equal liabilities plus equity, forming the foundation of double-entry bookkeeping.

Stockholder Investments

Funds or assets that shareholders provide to a corporation in exchange for ownership interest.