The Total Audience, or Readership, of a Magazine Can Be

question 85

Multiple Choice

The total audience, or readership, of a magazine can be calculated by:

• A)multiplying the total number of primary readers by the pass-along readers.
• B)multiplying the total readership by the average pass-along readership number.
• C)subtracting the ancillary readership number from the total readership count.
• D)multiplying the readers per copy by the circulation of an average issue.
• E)subtracting the pass-along readership number from the total readership count.

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Definitions:

Ovens

Cookery appliances designed for baking, roasting, and heating food through the application of direct or indirect heat.

Economies of Scope

Cost advantages that enterprises obtain through diversification and the production of a variety of goods rather than specializing in a single product.

Multiproduct Firms

Companies that produce and sell more than one product or service, often benefiting from economies of scope.

Technology

Refers to the application of scientific knowledge for practical purposes, especially in industry.