Which of the Following Stages of the Creative Process Includes

question 42

Multiple Choice

Which of the following stages of the creative process includes a highly formal and extensive pretesting of the ad before a final decision on the ad is made?

• A)Incubation
• B)Illumination
• C)Preparation
• D)Verification
• E)Digestion

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Definitions:

Late

Pertains to occurring, acting, or done after the usual, expected, or planned time.

Success

The achievement of set goals, objectives, or desired outcomes, often measured by performance, achievement, or fulfillment.

Information Rich Media

Refers to communication channels that can convey messages in a comprehensive manner through immediate feedback, personal focus, and the use of multiple cues.

Paraverbal Cues

The non-verbal elements of communication used to modify meaning and convey emotion, such as tone of voice, pacing, and volume.