Floor Displays, Island Showcases, Electronic Signs, and Other Forms of Advertising

question 65

Multiple Choice

Floor displays, island showcases, electronic signs, and other forms of advertising that appear in train or subway stations and airline terminals are all forms of:

• A)transit advertising.
• B)aerial advertising.
• C)buzz marketing.
• D)branded entertainment.
• E)above-the-line advertising.

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Definitions:

Emotional Mind

A powerful, impulsive, sometimes illogical awareness; an ability to perceive emotions.

Assertiveness

Standing up for your rights without threatening the self-esteem of the other person.

Aggressiveness

Hurting others and putting them on the defensive.

Spatial Intelligence

The ability to comprehend, reason, and remember the spatial relations among objects or space.