Ratings Points Can Be Used by Advertisers as Measures for Audience

question 117

True/False

Ratings points can be used by advertisers as measures for audience size and commercial rates.

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Definitions:

Analytical Intelligence

An aspect of intelligence characterized by the ability to analyze, evaluate, judge, compare, and contrast information.

Achievement Tests

Standardized tests designed to assess a person's knowledge or proficiency in a particular area or subject.

Learned Knowledge

Knowledge acquired through experience, study, or being taught.

Eugenics

A controversial science aimed at improving the genetic quality of the human population through selective breeding.