Which of the Following Statements Is True of the Use

question 47

Multiple Choice

Which of the following statements is true of the use of slice-of-life executions?

• A)Slice-of-life executions are very inefficient in business-to-business advertising.
• B)To be effective, a slice-of-life execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
• C)Slice-of-life executions work well only for consumer products with perceived homogenous qualities.
• D)Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
• E)Slice-of-life or problem/solution execution approaches are limited to the advertising of services.

---

Definitions:

Human-Interest Story

A news article or report focusing on an individual's personal experience or story, aiming to evoke emotional responses from the audience.

Presentation Opening

The initial segment of a presentation designed to introduce the topic, capture the audience's interest, and provide a preview of the content to follow.

Prepared Joke

A joke planned in advance, often used to lighten the mood or break the ice in a presentation or conversation.

Oral Reports

Verbal presentations given to an audience, often summarizing information or research findings.