During Ad Breaks in TV Programs, Some Viewers Change Channels

question 69

Multiple Choice

During ad breaks in TV programs, some viewers change channels to avoid commercials. This practice is known as:

• A)multiplexing.
• B)zapping.
• C)narrowcasting.
• D)time shifting.
• E)zipping.

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Definitions:

Sum of Utilities

The aggregate measure of satisfaction or benefit that individuals get from consuming goods and services.

Liberalism

The political philosophy according to which the government should choose policies deemed just, as evaluated by an impartial observer behind a “veil of ignorance”.

Sum of Utility

The total satisfaction or benefit derived from consuming a particular set of goods or services.

Income Inequality

Refers to the uneven distribution of income and wealth across the different participants in an economy.