Which of the Following Statements About Spot Advertising Is True

question 5

Multiple Choice

Which of the following statements about spot advertising is true?

• A)It is subject to less commercial clutter than network advertising.
• B)It is used only by national advertisers.
• C)It is generally more expensive than network advertising.
• D)It is used only by local advertisers.
• E)It offers the national advertiser flexibility in adjusting to local market conditions.

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Definitions:

Affluent

Characterized by having a great deal of wealth; referring to individuals or areas with high levels of income or assets.

Pressure Group System

Networks of interest groups or lobbying organizations that seek to influence public policy and government decisions without seeking elected office.

Pluralist Theory

A political theory suggesting that power in a democracy is distributed among multiple interest groups, ensuring that no single group dominates the political process.

Corporate Lobbies

Groups funded by corporations that seek to influence lawmakers and government policy decisions in a direction favorable to their interests.