Advertisers Can Prevent Consumers from Zapping Commercials By

question 7

Multiple Choice

Advertisers can prevent consumers from zapping commercials by:

• A)introducing "commercial-free" programming.
• B)producing commercials that are meaningful.
• C)utilizing 60-second commercials.
• D)introducing the concept of zipping.
• E)opting for local advertising.

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Definitions:

Cash Dividends

Distributions of a portion of a company's earnings, decided by the board of directors, to a class of its shareholders in the form of cash.

New Capital

Financial resources that are raised by a business through issuing new stocks or bonds to invest in its operations and growth.

Cash Dividends

Payments made by a corporation to its shareholder members, distributing a portion of its earnings in cash.

Patent

A legal right granted to an inventor, giving them exclusive rights to produce, use, and sell their invention for a certain period of time.