With Respect to the Basic Estimates in the Arbitron Report

question 46

Multiple Choice

With respect to the basic estimates in the Arbitron report, share refers to:

• A)the percentage people involved in preparing the Arbitron ratings report.
• B)the estimated number of people who watch television commercials.
• C)the estimated number of radio stations that run a particular commercial.
• D)the percentage of listeners in the survey area population.
• E)the percentage of the total estimated listening audiencE.The three basic estimates in the Arbitron report are: 1) Person estimates-the estimated number of people listening.2) Rating-the percentage of listeners in the survey area population.3) Share-the percentage of the total estimated listening audience.

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Definitions:

Trading Security

A security bought and held primarily for sale in the near term to generate income on short-term price differences.

Available-For-Sale Security

A type of investment in debt or equity securities that is not classified as held-to-maturity or trading securities and can be sold in the short term.

Operating Activity

Transactions and events related to the core business functions of an organization, such as sales and purchases of goods or services.

Financing Activities

Transactions and events that affect the long-term liabilities and equity of a company, such as issuing debt, repaying loans, or distributing dividends.