Arden's Task Is to Determine What Was Accomplished by His

question 100

Multiple Choice

Arden's task is to determine what was accomplished by his company's advertising and promotional program for a vinyl-siding cleanser. We can tell him that:

• A)his task is impossible.
• B)all he needs is the sales results to determine what the program accomplished.
• C)his task could be made easier by setting specific communication objectives.
• D)he requires just the post-promotional consumer awareness levels to determine what the program accomplished.
• E)all he needs to do is measure the effectiveness of the media used for promoting the product.

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Definitions:

Dependent Variable

In research, it’s the outcome or factor that researchers are interested in understanding or predicting, which changes in response to the independent variable.

Hawthorne Effect

The alteration of behavior by the subjects of a study due to their awareness of being observed.

Primary Data

Data that is collected directly by the researcher specifically for the purpose of their study, without going through any intermediary sources.

Sociological Survey

A research method used to collect data from participants through questionnaires or interviews to study human behaviors and attitudes.