The Television Daypart That Attracts the Largest Viewing Audience Is

question 34

Multiple Choice

The television daypart that attracts the largest viewing audience is:

• A)daytime.
• B)early fringe.
• C)early news.
• D)overnight.
• E)prime timE.Prime time draws the largest audiences, with 8:30 to 9 p.m.being the most watched half-hour time period and Sunday the most popular night for television.Since firms that advertise during prime time must pay premium rates, this daypart is dominated by the large national advertisers.

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Definitions:

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