The Proprietary Research Technique Developed by McCann-Erickson Worldwide That Helps

question 70

Multiple Choice

The proprietary research technique developed by McCann-Erickson Worldwide that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as:

• A)focus group research.
• B)transformational research.
• C)emotional bonding.
• D)psychographic bonding.
• E)ethnographic techniques.

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Definitions:

People-centered

An approach or strategy that prioritizes the well-being, development, and involvement of individuals within an organization or society.

Jeffrey Pfeffer

A renowned professor of organizational behavior known for his extensive research and contributions in the fields of business management and human resources.

Proactive

Taking initiative by acting in advance of a future situation, rather than just reacting.

Reactive

A response or behavior that occurs as a direct result of stimuli or situations, often implying a lack of proactive planning or initiative.