The Designated Market Area (DMA) of Boston Has Approximately 3

question 78

Multiple Choice

The designated market area (DMA) of Boston has approximately 3 million television households. Audience research shows that 45 percent of these households had their sets turned on during a particular Saturday evening and 300,000 households were watching Sports Stories, a one-hour sports news program. The program rating for Sports Stories in the Boston DMA is _____.

• A)35
• B)15
• C)10
• D)20
• E)30

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Definitions:

Survey

A research method in which information is collected from a large number of people by interviews, written questionnaires, or some other means.

Scientific Method

A systematic and logical approach to discovering how things in the universe work, involving making observations, forming a hypothesis, conducting experiments, and making conclusions.

Developing

A descriptor for countries or regions undergoing economic, industrial, and social progress, often with rapid growth and improvement in living standards.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.