The Cross-Platform Campaign Ratings Measure

question 32

Multiple Choice

The Cross-Platform Campaign ratings measure:

• A)the number of advertisers who buy airtime during the up-front market, the number who buy it during the scatter market, and the overlap between the two.
• B)the number of people who hear an ad only on radio, the number who view its online, and the overlap between the two.
• C)the number of people who watch an ad only on television, the number who view its online, and the overlap between the two.
• D)the number of people who hear an ad on radio, the number who watch it on television, and the overlap between the two.
• E)the number of advertisers who make use of network advertising, the number of advertisers who make use of cable advertising, and the overlap between the two.