The Market Potential in a Given Metropolitan Area Relative to the United

question 99

Multiple Choice

The market potential in a given metropolitan area relative to the United States as a whole can be determined by using the:

• A)the Nielsen rating index.
• B)BAR/LNA.
• C)brand development index (BDI).
• D)category development index (CDI).
• E)survey of buying power index.

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Definitions:

Production-oriented Era

A period in business history when the focus was on production efficiency and product capabilities rather than on understanding the needs and preferences of consumers.

Sales-oriented Era

A period in history where businesses prioritized selling as many products as possible, often with aggressive sales tactics, focusing on sales volume over customer needs.

Market-oriented Era

A period in business thought where the focus is on understanding and satisfying the needs and preferences of customers through research and market analysis.

Retailing-oriented Era

A period in business history marked by the dominant focus on retail activities, where selling direct to customers through various retail outlets was prioritized.