One Important Purpose of Setting Specific Advertising Goals and Objectives

question 46

Multiple Choice

One important purpose of setting specific advertising goals and objectives is to:

• A)provide a benchmark against which performance can be measured.
• B)put constraints on the creative department.
• C)have a method of determining when to delete products from the product line.
• D)forecast the market share level that can be attained by good advertising.
• E)protect all investors and debt holders.

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Definitions:

Extinction

The process of eliminating a behavior by stopping the reinforcement that previously followed that behavior, often used in behavioral psychology and organizational management.

Productivity

The efficiency of production of goods or services measured by the output per unit of input.

ERG Theory

A motivation theory developed by Clayton Alderfer that categorizes human needs into three groups: Existence, Relatedness, and Growth, suggesting individuals are motivated by these needs in a hierarchical fashion.

VIE Theory

A psychological theory proposing that an individual's motivational force is determined by the perceived value of the outcome, the expectancy of achieving the outcome, and the instrumentality of the action.