When the Range of a Media Exceeds the Targeted Audience

question 39

Multiple Choice

When the range of a media exceeds the targeted audience, the excess is referred to as:

• A)frequency surplus.
• B)flighting.
• C)waste coverage.
• D)geographical excess.
• E)oversaturation.

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Definitions:

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually triggers a conditioned response.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited only by the second stimulus is eventually elicited by the first stimulus alone.

Accelerated Breathing

Involves an increase in the rate of respiration, often in response to exercise, stress, or an increase in metabolic demand.

Lover's Lane

A secluded area where people, often couples, go to be alone together, typically in a romantic setting.