The _____ Is a Promotional Planning Tool That Can Be

question 53

Multiple Choice

The _____ is a promotional planning tool that can be used by marketers to consider how each controllable element of the communications model interacts with the consumer's response process.

• A)dissonance/attribution matrix
• B)persuasion matrix
• C)AIDA model
• D)response model
• E)elaboration likelihood model

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Definitions:

Ego Ideal

Part of the psychoanalytic theory of the mind representing an individual's ideal self and the standards by which they measure their conduct.

Parents Value Education

The importance or emphasis placed by parents on the education and academic success of their children.

Studies

Systematic investigations into and analysis of materials and sources in order to establish facts and reach new conclusions.

Activities

Tasks or actions that are carried out by individuals, often for the purpose of leisure, personal gratification, or goal achievement.