The Concept of _____ Is Based on the Assumption That

question 106

Multiple Choice

The concept of _____ is based on the assumption that one exposure to an ad may not be enough to convey a desired message.

• A)average frequency
• B)average reach
• C)effective reach
• D)GRP
• E)effective frequency

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Definitions:

Closed-ended Research Questions

Questions structured to limit the range of responses, typically forcing a choice among predefined options.

Variables

Elements or factors that can change and affect the outcome of a study or experiment.

Inductive Reasoning

A logical process in which multiple premises, all believed true or found true most of the time, are combined to arrive at a specific conclusion.

Deductive Reasoning

A logical process in which a conclusion follows necessarily from the premises presented, moving from general premises to a specific conclusion.