In Media Planning, the Cost of Ad Space Divided by Circulation

question 86

Multiple Choice

In media planning, the cost of ad space divided by circulation and multiplied by 1,000 is the formula used to calculate:

• A)index number.
• B)cost per thousand.
• C)absolute cost.
• D)category development index.
• E)brand development index.

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Definitions:

Systematic Collection

A methodical process of gathering data, resources, or items that is organized and structured to achieve specific objectives.

Impending Organizational Change

Upcoming or anticipated alterations in the structure, policies, or operations of an organization, which may impact its employees and processes.

Change-supportive Perceptions

The way individuals view and interpret change within an organization, often affecting their readiness and support for the change.

Seldom Resist Change

This phrase implies an unusual tendency or situation where individuals or groups infrequently oppose or challenge alterations in their environment or standard procedures.