Which of the Following Is True of TCPM

question 110

Multiple Choice

Which of the following is true of TCPM?

• A)It calculates CPMs based on the target audience.
• B)It calculates longevity of magazine circulations.
• C)It calculates BDIs based on overall audience.
• D)It calculates CPMs based on the overall audience.
• E)It calculates the cost of using one unit of timE.Most media buyers rely on target CPM, or TCPM, which calculates CPMs based on the target audience, not the overall audience.

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Definitions:

Alcoholics

Individuals suffering from alcoholism, a chronic disease characterized by uncontrolled drinking and preoccupation with alcohol.

Drinker Progresses

Refers to the stages or changes in drinking behavior that can lead to increased consumption, dependence, or alcoholism.

Organized Groups

Entities formed by individuals with a common purpose or activity, structured to achieve collective goals.

Psychiatrists

Medical doctors specializing in the diagnosis, treatment, and prevention of mental, emotional, and behavioral disorders.