An Advertising Execution Technique Used by Business-To-Business Marketers Depicting the Negative

question 18

Multiple Choice

An advertising execution technique used by business-to-business marketers depicting the negative consequences of making incorrect purchase decisions is referred to as:

• A)a problem-solution execution.
• B)slice-of-death advertising.
• C)slice-of-life advertising.
• D)a response-stimuli execution.
• E)informational advertising.

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Definitions:

Frequencies

Describes the number of times an event occurs within a specified period of time.

Outer Space

The physical universe beyond the earth's atmosphere, characterized by a vacuum and extreme temperatures.

Frequency

The number of occurrences of a repeating event per unit of time, often used to measure the waves of sound and light.

Sound Wave

A wave of compression and rarefaction, by which sound is propagated in an elastic medium such as air.