After Calculating Both the Brand Development Index (BDI) and the Category

question 57

Multiple Choice

After calculating both the brand development index (BDI) and the category development index (CDI) , a media planner obtains the following results: Low BDI and High CDI. Which of the following information can be deduced from this data?

• A)High market share; good market potential
• B)Low market share; good market potential
• C)High market share; monitoring required for sales decline
• D)Low market share; poor market potential
• E)High market share; not a good market to advertise in

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Definitions:

Fixed Costs

Expenses that do not change with the level of production or sales in the short term, such as rent, salaries, or insurance premiums.

Unitised

Refers to the conversion of a product or service into quantifiable units, typically for ease of calculation, tracking, or comparison.

Special Decisions

Decisions made in unique or non-recurring situations requiring specific analysis or responses.

Annual Operating Costs

The total expenses associated with the day-to-day functioning of a business or project over one year.