Unduplicated Reach Indicates

question 34

Multiple Choice

Unduplicated reach indicates:

• A)buying intentions.
• B)the extent of consumer awareness.
• C)the amount of waste coverage.
• D)an estimate of frequency.
• E)potential new exposures.

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Definitions:

Smartphone

A mobile phone that combines cellular and mobile computing functions into one unit, capable of running software applications.

Social Networking

The use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.

Public Profile

An online profile that is visible to others, often on social media or professional networking sites, displaying information a user chooses to share publicly.

Digital Certificate

An electronic document used to prove the ownership of a public key; it includes the certificate holder's name, a serial number, expiration dates, a copy of the certificate holder's public key, and the digital signature of the certificate-issuing authority.