Which of the Following Is at the Top of the Communication

question 115

Multiple Choice

Which of the following is at the top of the communication effects pyramid?

• A)Awareness
• B)Knowledge
• C)Liking
• D)Preference
• E)Repurchase

---

Definitions:

Due Diligence

A required standard of care that certain professionals, such as accountants, must meet to avoid liability for securities violations.

Financial Statement

A formal record of the financial activities and position of a business, person, or other entity, typically including balance sheet, income statement, and cash flow statement.

Generally Accepted Accounting Principles

The standard framework of guidelines for financial accounting used in any given jurisdiction; commonly abbreviated as GAAP.

Good Faith

A sincere intention to be fair, open, and honest, regardless of the outcome of the interaction.