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While the body copy is usually the heart of the advertising message, getting the target audience to read it is often difficult.
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Q28: Which of the following is defined as
Q33: The rationalists of creative advertisements are also
Q68: Magazine advertisements that extend to the end
Q70: In the integrated marketing communications (IMC) model,
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Q93: Newspapers and magazines are often referred to
Q108: Which of the following allocation methods makes