The Evaluation Process of Creative Outputs Is Usually Subjective; the Advertising

question 74

True/False

The evaluation process of creative outputs is usually subjective; the advertising or brand manager relies on qualitative considerations for evaluation.

---

Definitions:

Bystander Effect

This refers to the social psychology concept where the presence of bystanders reduces the probability of someone stepping forward to aid a person in need.

Groupthink

A phenomenon occurring within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Social Neuroscience

An interdisciplinary field that explores the neural, hormonal, and genetic mechanisms underlying social behaviors and processes.

Genetic Component

The part of a trait, behavior, or disease that is influenced by an individual's genes.